Lior BarakinDataDrivenInvestorYour Strategy is a Cracked Water Bottle in the Desert (and How to Fix It)Edmund Hillary a New Zealand mountaineer once said, “It is not the mountain we conquer, but ourselves.” In the scorching heat of the…4 min read·Apr 19, 2024----
Lior BarakinDataDrivenInvestorMastering Data Validation: The Key to Clean and Reliable DataData validation is the process of checking data for accuracy and completeness before it’s used.6 min read·Oct 25, 2023----
Lior BarakinDataDrivenInvestorMastering Your Data: Lessons from a Legendary Hummus ChefIntroduction:2 min read·Oct 20, 2023----
Lior BarakinDataDrivenInvestorMobile publisher, don’t wait for IOS privacy releaseIn just six months’ time give or take, you will be facing a new reality; one in which you’re unable to attribute your traffic to a source4 min read·Nov 19, 2020----
Lior BarakinDataDrivenInvestorAre you a privacy talker or a privacy doer?I introduce the concept of storing and processing data focussing primarily on user privacy in my book, “Data is Like a Plate of Hummus”. I…5 min read·Oct 29, 2020----
Lior BarakWe decided to stop holding data strategy workshopsAt the end of 2019, I decided to stop holding data strategy workshops. These workshops accounted for 60% of our company’s income. Let me…4 min read·Oct 14, 2020----
Lior BarakinDataDrivenInvestorAutomate your marketing budgetOur marketing budget is our worst enemy, we should stop making guessing and let the machine decide for us where to invest and challenge it4 min read·May 27, 2019----
Lior BarakinDataDrivenInvestorAutomatic Online Marketing: the fundamentals — Tale about DataWe are currently advertising to a wide audience. Our creativity lacks focus. We rely on our graphic designer, Product team, and finances…3 min read·Apr 24, 2019----
Lior BarakinDataDrivenInvestorSenior management and data usage — Tale about DataIf you are a senior management executive, this article is for you. By the end of this article, I hope you’ll be convinced that it’s time…3 min read·Feb 23, 2019----
Lior BarakinDataDrivenInvestorMarketing Performance managers need to challenge, can they?Marketing performance managers job in 2019 will be around training the machines to do the job for them, not about setting manual proceses3 min read·Feb 16, 2019----